The NonDesigner’sDesign Book
[ CRAP PRINCIPLES ]
// DECONSTRUCTED
SCROLL TO DECONSTRUCT ↓
// DARK MODE
// LIGHT MODE
CONTRAST
MAKE IT DIFFERENT
If elements are not the same, make them VERY different. Don't be a wimp.
[ REPETITION IS TEXTURE ]
REPEAT TO UNIFYREPEAT TO UNIFYREPEAT TO UNIFYREPEAT TO UNIFYREPEAT TO UNIFYREPEAT TO UNIFYREPEAT TO UNIFYREPEAT TO UNIFY
CONSISTENCY IS KEYCONSISTENCY IS KEYCONSISTENCY IS KEYCONSISTENCY IS KEYCONSISTENCY IS KEYCONSISTENCY IS KEYCONSISTENCY IS KEYCONSISTENCY IS KEY
CREATE VISUAL RHYTHMCREATE VISUAL RHYTHMCREATE VISUAL RHYTHMCREATE VISUAL RHYTHMCREATE VISUAL RHYTHMCREATE VISUAL RHYTHMCREATE VISUAL RHYTHMCREATE VISUAL RHYTHM
REPEAT REPEAT REPEATREPEAT REPEAT REPEATREPEAT REPEAT REPEATREPEAT REPEAT REPEATREPEAT REPEAT REPEATREPEAT REPEAT REPEATREPEAT REPEAT REPEATREPEAT REPEAT REPEAT
UNIFY THE CHAOSUNIFY THE CHAOSUNIFY THE CHAOSUNIFY THE CHAOSUNIFY THE CHAOSUNIFY THE CHAOSUNIFY THE CHAOSUNIFY THE CHAOS
Repetition is not boring. It is the glue that holds the design together.
ALIGNMENT
// THE INVISIBLE FORCE
DRAG TO SNAP
01
02
03
Everything must have a visual connection to something else on the page.
PROXIMITY
TITLE
SUBTITLE
CONTACT
EMAIL
PHONE
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